9 October 2012
Comments Off on Do you look at the Ads? – Google Ads Heat Maps

Do you look at the Ads? – Google Ads Heat Maps

Where do people look on Google? Are the Ads at the top & right worth the money you’re paying for them? This intriguing study by Bournemouth University tracked people’s eye movements when surfing the web, and created these heatmaps to show us where people looked the most. They summarised their findings as:
    1. Sponsored Links do get a look-in
    2. The most focus is on the first organic result

    Heatmaps of Google Results Pages

    A SERP with Sponsored Links Ads

    (SERP stands for Search Engine Results Page.)
    Heatmap of a Google search results page, showing where people look. This is a page with sponsored links at the top & side.

    Heatmap of a Google search results page, showing where people look. This is a page with sponsored links at the top & side.

    Where people look when there are no Sponsored Links Ads

    Heatmap of a Google search results page, showing where people look. This is a page without sponsored links at the top & side.

    Heatmap of a Google search results page, showing where people look. This is a page without sponsored links at the top & side.