We’ll identify the most effective keywords to target, from which you choose your shortlist.
Our Research department will extract the keywords from your website, your Analytics history, your META tags, and your suggestions. We’ll draw on our extensive search marketing experience to augment this list with a variety of creative alternatives that people might use to find you. We then feed these through several systems, including Google’s own LSI (Latent Semantic Indexing) algorithm, to harvest all related keywords. We’ll add common variants, add your target localities, and generate every conceivable word order to produce an extensive list of possible search terms. We then research the top 10 competitors for each search term to determine the likelihood of getting your site on Page 1 of Google, which we call “Rankability.”Finally, we assess the commercial viability of each keyword, and produce a short list of high-traffic search terms for you to build your site around. This will give you a clear indication of market supply & demand, and with some of your basic sales figures, even an estimated Return On Investment.
The core of our pricing structure revolves around how many keywords you’re promoting, and their “Rankability” as calculated during Keyword Research. Your quote assumes that you’ll just be focussing on easy keywords, and you can add/remove keywords any time on a pro-rata basis. If you want to include difficult keywords, then we’ll understandably have to double the price. Most customers choose between 12 and 24 keywords.Our primary promotion method is our Link Rental Service. Where the usual build-as-you-go SEO takes 6-12 months to deliver a result, our Link Rental Service delivers faster results, because you get the benefit of our prebuilt high-authority links from day one. This does take some setup, however, so you’ll pay double in the first month.
Who are you competing with online? It’s not just the guys down the road. Who is already at the top of Google, and how did they get there? Our priceless research studies the SEO strategies employed by the most successful companies in your field, and highlights what parts of your site you need to change to rank among the winners.
This is my personal favourite, because it’s pure gold. Over the last decade of providing SEO services, we’ve gotten a good feel for the most important ranking criteria, so the lower end plans get this basic set of website optimisations that work most of the time. But Google applies different ranking criteria to every keyword, so the standard rules don’t always apply. The only way to know for sure is to analyse your competition, and reverse engineer Google’s ranking criteria for each individual keyword.
So if you have 20 keywords, we’ll compile 20 different reports, each analysing the top 10 competitors for that keyword, assessing 110 separate ranking criteria in painstaking detail, and boiling all these statistics down into a concrete set of website changes that you can send straight to your web developer, to create the perfectly optimised page.What’s the shortcut to success? Copy the people that have succeeded already!
If most of your customers are local, then it’s crucial that you show up well on the map. If you don’t have one of those red balloons, you might as well not be online.Google Places Optimisation shares a number of factors in common with Search Engine Optimisation; however there are some key differences that not all SEO companies understand. We will create and/or optimise your Google Places page, as part of your package.
The average website converts 2.5% of its visitors. The average CRO’d website converts 5% to 25% of its visitors. How would that impact your bottom line?
Through engagement heat maps, multivariate and A/B split testing, and micro-surveys, we’ll help you identify what works and what doesn’t on your site, with cold hard stats.
While they’re not for everyone, these automated low-grade backlinks can provide a natural looking backdrop for the more important backlinks. By prescription only.
Our professional SEO team search for authoritative partner sites in the same field as yours, and offer them creative content that will improve their site, in exchange for a link back to your site. The only way to create this kind of quality is by hand, so we dedicate staff to this task full time.
Imagine you are sitting in a fishing boat with your line in the water. Your line only goes so deep, and there’s a whole chunk of ocean you can’t reach. Our deep-sea robots trawl the wider internet for people discussing your field, and offer little tid-bits of information to your prospects to see if they’ll bite. As soon as they bite, they send the fish up to you to continue the discussion. So you can now fish in the whole ocean.
Give us 50-100 useful tips related to your business, and we’ll build you a Twitter following of several thousand prospects that have been tweeting about topics relevant to your industry. Add in a few special offers, and you’ll be able to draw on a brand new pool of prospective customers.